Lululemon靠着下沉和打折的策略是短期解药，还是长期的业绩马达，这还是个未知数，这样的增长策略与其早期的定位真的是渐行渐远。曾以千元一条的瑜伽裤成功破圈的Lululemon，如今开始接地气了。在二三线城市加速布局，抖音上卖货，时不时就促销打折， ...

Lululemon靠着下沉和打折的策略是短期解药，还是长期的业绩马达，这还是个未知数，这样的增长策略与其早期的定位真的是渐行渐远。 曾以千元一条的瑜伽裤成功破圈的Lululemon，如今开始接地气了。

Lululemon Athletica designs, distributes, and markets athletic apparel, footwear, and accessories for women, men, and girls.

“瑜伽裤中的爱马仕”，走向下沉市场。

作者 | 王小娟编辑 | 周智宇Alo yoga再一次要和lululemon正面硬刚了。最近，有消息称Alo yoga正在筹备进入中国市场事宜，还引入了前始祖鸟市场副总裁‍‍‍Aurora Liu，负责中国团队。并且，Alo ...

I love pretty much everything lululemon makes—leggings, jackets and, above all, the brand’s iconic Belt Bags. While I’ll take ...

Between the holiday feasting, festive films and long summer break, it’s arguably the best time of the year. And to make ...

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Cyber Monday is winding down, so if you’ve been procrastinating, now’s the time to shop. Be sure to check out the master list ...