There is a reason that Lululemon is one of the best-known luxury sportswear brands in the world – the quality and fit of the products speak for themselves. Whether you are a runner, obsessed ...

In a sea of logo-splashed luxury activewear brands, Varley stands out for their IYKYK take on an oversaturated market. Sure, ...

Since the pandemic, the activewear market has been booming. From the well-known Sweaty Betty and Lululemon, to smaller, independent brands Vaara and Live The Process, luxury labels are popping up left ...

Manchester-based activewear brand Adanola has come a long way in ... once you’ve tried the luxury label’s designs, you’ll never look back. Founded in 2020, London-based OTTI boasts a ...

Founder Carole Bamford discusses her newly launched activewear collection that champions sustainability and ethicality.

When you purchase through links on our site, we may earn commission. Read our full commerce guidelines here. As we welcome a brand new year, you might be heading back to the gym, or starting a new ...

Kudos for the brand’s dedication to sustainability too – both in the materials they use to make their gear and the fully composable packing they arrive in. Silou is a luxury activewear brand ...

While most viewers may never own a product from these brands, the association generates aspirational value, enhancing the perceived worth of luxury offerings. The Rise of Sportswear as a Luxury ...