New and niche fashion designers are taking the spotlight from industry heavyweights with their eye for craftsmanship. Josh ...

To future proof in a much tougher market, big luxury brands will need to reconnect with authentic values, leap forward through sustainability innovation, and diversify.

where luxury brands are having to look further and further ahead of the current, just to stay afloat. Over the last 50... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use ...

Among American car brands, Cadillac stands out like ... "Cadillac" font we know today. Today, the logo embodies Cadillac's ...

Jaguar has debuted new logos and graphic designs, preparing to relaunch itself as an exclusive, high-priced luxury EV brand that competes in the league of Rolls-Royce and Bentley. A new "leaper ...

Rich Chinese shoppers are over flashy, prominently sported designer logos. Now, discretion is the thing, says a report by researcher Wealth-X. Experts are considering this a rite of passage in the ...

Recently, many luxury brand logos have gone bland, like Jaguar. The reinvention of the Jaguar brand is essentially a “Hail Mary” pass to revive a luxury brand that has been troubled since its ...

Luxury in Africa is more than a market - it’s a movement. With rising incomes, stronger economies, and falling interest rates ...