Warc3mon
Lore before logos: How luxury brands can stand out when craft becomes a commodity
where luxury brands are having to look further and further ahead of the current, just to stay afloat. Over the last 50... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use ...
TORK US on MSN9mon
The Evolution of a Luxury Brand: How the Cadillac Logo Changed Over the Years
Among American car brands, Cadillac stands out like ... "Cadillac" font we know today. Today, the logo embodies Cadillac's ...
The Globe and Mail27d
Luxury is getting a new look and it’s more than putting a logo on a sweatshirt
Founder Kaelen Haworth sees her customers buying thousand-dollar pieces from designers they’ve never heard of – a rarity in a landscape where luxury brands are opening their own stores in ...
Business Insider5d
Loud luxury and logo-mania need a big revival and quiet luxury needs to die if brands want to keep making money, BofA analysts say
"In order to reestablish stronger barriers to entry, we think the logo and fashion content is important," the analysts wrote. Quiet luxury has boosted some big brands — including Hermès ...