Macy’s new Backstage concept pairs two of the hottest trends in retail – off-price stores that sell high-profile brands at a discount and mobile marketing – a strategy that could help it ...
“The mobile checkout available by our dressing rooms are to service the customer quickly who is looking to make a fast transaction,” said Elina Kazan, spokeswoman at Macy’s Backstage.
The company currently operates 435 traditional stores. Including its small-format, furniture, and Macy’s Backstage locations, that number grows to 512 locations.