Macy’s new Backstage concept pairs two of the hottest trends in retail – off-price stores that sell high-profile brands at a discount and mobile marketing – a strategy that could help it ...
“The mobile checkout available by our dressing rooms are to service the customer quickly who is looking to make a fast transaction,” said Elina Kazan, spokeswoman at Macy’s Backstage.
The company currently operates 435 traditional stores. Including its small-format, furniture, and Macy’s Backstage locations, that number grows to 512 locations.
Macy's plans to close dozens of stores after the holidays and Family Dollar was hard hit with hundreds of closures in the U.S ...