These are the best merino wool clothing brands for soft, comfortable and stylish clothes. Overall, the #1 best wool clothing brand ...

Cashmere can be expensive, but these alterntives are just as soft and warm and won't break the bank. Shop now!

You can wear the warmest coat and coziest thermal in the world, but if your socks are lacking, your toes will still freeze.

But Ortovox and Minus33 aren’t the only brands tapping into the power of wool. Smartwool began sourcing Merino fibers in 1994. Icebreaker was founded in New Zealand in 1995 based on natural ...

Like the socks this brand built its reputation on, the Smartwool Merino 150 base layer uses Merino wool – a material that's often used for outdoor apparel, being breathable yet warm, and ...

Nobody likes wet, cold feet when they're hiking--not even the most hardcore hiker you know. But choosing the right boots is only part of the equation of keeping ...

LEADING ethical wool marketer, the New Zealand Merino Company, has suspended two farms from its ZQ program after anti-wool activist group PETA released video footage of alleged cruel treatment of ...