Base layers keep you dry and warm outside. Merino wool base layers are the best you can buy. But what are they and why are ...

Petit Pli has designed Knot-Tile®, merino wool children's clothing that "grows" with its owner. Petit Pli has utilised novel knitting techniques to develop a soft, insulating and regenerative ...

Rapha reinvents their iconic modern merino road cycling kit with all-new limited edition 3D machine-knitted Classic Seamless ...

Just when you thought the year’s sales were over, Nordstrom is back with their Half Yearly Sale to deliver some more amazing ...

A Merino's wool is much finer than UK breeds, making for clothes that are comfy as well as warm. Still, for Lesley Prior, this means good business. Her Merino flock is a rarity in the UK.

Smartwool began sourcing Merino fibers in 1994 ... environment where bacteria thrive and keeps clothes smelling better. The rich history in wool is trending toward innovations.