As you guys all know I am obsessed with merino wool clothing. For the past 2 years I have challenged myself to wear some article of merino wool clothing every single day. In this quest ...

The flawlessly designed Icebreaker Merino Blend 200 Realfleece Descender Hoodie is a running jacket that does amazing things ...

Base layers keep you dry and warm outside. Merino wool base layers are the best you can buy. But what are they and why are ...

Just when you thought the year’s sales were over, Nordstrom is back with their Half Yearly Sale to deliver some more amazing ...

But Ortovox and Minus33 aren’t the only brands tapping into the power of wool. Smartwool began sourcing Merino fibers in 1994. Icebreaker was founded in New Zealand in 1995 based on natural ...

Rapha reinvents their iconic modern merino road cycling kit with all-new limited edition 3D machine-knitted Classic Seamless ...