IT 之家 1 月 23 日消息,本月早些时候,IT 之家报道了微软必应推广自家产品的“奇招”—— 搜索“谷歌”时弹出类似风格的必应搜索引擎页面。在这之后,微软悄然撤下了仿冒谷歌搜索的界面。但是事情仍未结束,目前当用户 使用 Edge 浏览器在必应(海外版)搜索“Chrome”时 ,搜索结果会被一个巨大的界面遮挡住。
而Chrome的下载链接则被隐藏在“查看更多”按钮之下,这种模糊效果使得真正的Chrome链接更难被用户发现,用户的注意力首先会被吸引到Edge浏览器的广告上。 Windows Latest指出,微软的这种做法对于非技术用户来说可能具有误导性,这些用户可能无法区分Bing和Google、Edge和Chrome之间的差异,容易被广告所影响。
近期,微软在搜索引擎领域的营销策略引发了广泛关注与讨论。用户们发现,在微软的必应搜索引擎中,搜索"Chrome"时,页面会被一个愈发显眼的广告界面覆盖,这一界面宣传的正是微软自家的Edge浏览器。此举迅速引起了用户的质疑,认为这种推广手段可能影响了搜索结果的中立性和用户体验。虽然该现象在最初引发了热议,但微软并未停止其策略,反而加大了对自家产品的营销力度。
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