Monster energy drinks have been around since 2002 and were created by Hansen Natural Company. They've soared in popularity—especially during the early aughts. Nowadays, Hansen has been known as ...
It operates through the following segments: Monster Energy Drinks, Strategic Brands, and Other. The Monster Energy Drinks segment sells ready-to-drink packaged energy drinks to bottlers and full ...
Austria-based Red Bull pioneered the energy drinks category by associating it with extreme sports. It also became a club scene fixture. In 1997, it brought the drink to the US, with Monster — then ...