While retailers such as Dunkin’ Donuts and Starbucks are on the cutting edge when it comes to mobile gift cards, most merchants are still lagging in the space even as the opportunities take ...

With much focus on ensuring a positive shopping experience for their customers, there's one area retailers have largely ignored, and that’s the global gift card market, which Statista estimated ...

Assessing Return on Investment (ROI): Evaluating the effectiveness of marketing campaigns, product launches, or other investments helps businesses determine their ROI and optimize future investments.