Tennis demands shoes that are durable, supportive, and built for quick movements on the court. Whether you're a baseline grinder, an advanced player seeking to ...

Gauff debuted her second signature New Balance tennis shoe last season. On Christmas Eve, she unveiled two patriotic colorways of the New Balance Coco CG2.

Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.) ...

pushing forward tennis balls and programs in one hand and a Sharpie in the other. What 19-year-old Coco Gauff has started seeing is her signature New Balance shoe serving as the canvas for her ...