Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Cooper Flagg, the 17-year-old basketball star, has endorsement deals with Gatorade, New Balance and New Era before his first ...

I know for me, specifically, I’ve always drank Gatorade. Me and my brothers growing up, our mom would come back from the grocery store with a new case of Gatorade a couple times a week.

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first ...

Baxter, which makes around 60% of the IV solutions used in the US daily, announced that it has restarted its ...

In a landmark deal that showcases his meteoric rise, Duke freshman Cooper Flagg has signed an NIL agreement with Gatorade, making him the first male college basketball player to pa ...

Duke freshman, Cooper Flagg makes history signing NIL deals with New Balance and Gatorade before his Blue Devil's debut.

NIL has changed many things for college athletes, and Duke's Cooper Flag — the nation's top 2024 recruit and the player many ...

The Maine native and freshman phenom is the first men's college basketball player to sign with the sports drink brand.

Flagg is one of many players capitalizing on their NIL opportunities in this new era of college sports. Gatorade is adding another big-name athlete to its already loaded portfolio. First-year Duke ...

"I grew up with my brothers drinking Gatorade almost every day ... Flagg’s decision to sign an athletic apparel deal with New Balance, which has deep roots and manufacturing plants in Flagg ...