Duffy, the Nike analyst, previously told BI that Nike had "de-emphasized some of the wholesale distribution," which had "created oxygen for some competitors to gain shelf space and recognition." ...

support on-the-ground teams in major cities and countries and re-construct an integrated marketplace across Nike Direct and Wholesale. Some products that are "distinctly Nike" and are already ...

His team plans to reinvest in brand storytelling and "build back an integrated marketplace across NIKE Direct and wholesale. Added Hill, "This isn't going to be easy, but we're ready for the ...