In 2024, quick commerce in India saw substantial growth, especially in food, clothing, and medicines. Consumers favored ...

Interestingly, the rise of digital infrastructure across India, especially the fast adoption of ecommerce by new-age fashion brands, has played a significant role in this growth narrative. Online ...

There is rarely an effective system for recycling clothing in India, with waste overflowing ... home during the Covid-19 pandemic and finding online stores promoted on social media.

But what happens to torn or damaged clothes, or items that no one wants to buy? Often, they are sent to India, joining a global second-hand trade in which billions of old garments are bought and ...

Denim is the choice of clothing for many young Indians Denim - the favourite punching bag of Indian patriarchs who routinely blame the fabric for the moral degradation of youth - is back in the news.

As of now, India has adopted sizes of other countries like UK and US. National Institute of Fashion Technology is carrying out National Sizing Survey of India to come up with best set of body ...