Victoria Moorhouse is a writer, editor, and consultant based in Brooklyn, New York who focuses on beauty, fitness, and health. Victoria was previously the Senior Beauty Editor at InStyle.com and a ...

What are perms? Perms, short for permanent waves, are chemical treatments that alter the structure of the hair to create ...

Stylists share how to get curls for days. When you have a modern perm, all you'll have to do to get gorgeous body and texture is basically roll out of bed. A perm (short for "hair permanent") can ...

The modern perm is making waves in 2021. Thinking of trying it out? Here’s what to know before you commit to the ‘80s inspired style. Well, we’re here to tell you that the perm is back but ...

Text overlay on TikToks related to the trend read “Bro: ‘yeah I have fluffy hair’, Bro’s hair:” or “Yeah I have fluffy hair” ...

Inspired by Timothée Chalamet and Jeremy Allen White, curly hair — often achieved via the ‘broccoli perm’ — is the most coveted male asset in 2025 ...

As beauty enthusiasts seek more natural-looking alternatives to traditional lash extensions, lash perms have emerged as a popular solution. This semi-permanent treatment offers the allure of ...