With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean ...

You can simply go to Costco and pick up a box of the popular Korean soju brand, HiteJinro. While only 17 Costco locations in the U.S. sell HiteJinro soju, the brand has plans to sell its soju in ...

Luxury fashion brands in Korea are set to increase retail prices for their products in the new year, further pushing high-end ...

Shein’s other sub-brands, including EZwear, ROMWE and Glowmode, are also featured in the store’s collection. Most of the store items’ prices ranged between 10,000 won ($7.25) and 30,000 won ...

So, it makes sense to use Korean pop music and popular actors to introduce the ... been an influencer of global trends as Korean fashion brands can be seen worn by k-pop idols, actors, actresses ...