In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...

GAINESVILLE, Fla. – It’s the internet’s latest bizarre beverage sensation – a mix of blue Gatorade and inexpensive red wine that’s known, of course, as “Gatorwine.” On the campus of ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

A global soccer tournament organized by Gatorade and UEFA Champions League for male and female players between 14-16 years old that fosters young talent across the world. The top teams in the ...

Flagg's profile grew even larger on Tuesday, as Gatorade announced he is the first men's college basketball player to sign an NIL deal with the brand. He joins an impressive list of stars in the ...

Duke Blue Devils freshman star Cooper Flagg made history on Tuesday morning, as he became the first men's college basketball player to sign an NIL deal with Gatorade, the brand announced.

“This has been a big year for me on and off the court, and Gatorade has been there the whole way,” Flagg said. “From being named the Gatorade Best Male Player of the Year to now officially ...

Leading the crowd in a “Let’s Go Buffalo” chant, he wore a sash that read “Grand Poobah” across his chest, and was seen downing a shot of Gatorade out of a bowling ball. Later ...

Distribution of IV fluids to most hospitals nationwide were reduced 40-60% after the nation’s largest manufacturer was hit by Hurricane Helene. The Baxter North Cove facility in Marion, N.C ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 0 sec ago 5 hours 48 min ago By Jesus Lara - 6 hours 4 min ago By Jack Neff - 7 hours 53 min ago By Bradley ...

In a landmark deal that showcases his meteoric rise, Duke freshman Cooper Flagg has signed an NIL agreement with Gatorade, making him the first male college basketball player to partner with the ...