Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 0 sec ago 5 hours 48 min ago By Jesus Lara - 6 hours 4 min ago By Jack Neff - 7 hours 53 min ago By Bradley ...

Duke basketball player Cooper Flagg is the top earner in college hoops. This week, he got even richer by landing a historic ...

However, he did repeat the incident the following year — this time on purpose — and the practice ... In American football, ...

Distribution of IV fluids to most hospitals nationwide were reduced 40-60% after the nation’s largest manufacturer was hit by Hurricane Helene. The Baxter North Cove facility in Marion, N.C ...

Flagg's profile grew even larger on Tuesday, as Gatorade announced he is the first men's college basketball player to sign an NIL deal with the brand. He joins an impressive list of stars in the ...

“This has been a big year for me on and off the court, and Gatorade has been there the whole way,” Flagg said. “From being named the Gatorade Best Male Player of the Year to now officially ...