And the furniture rental market is a primary example. It was unthinkable in India a few years back, but the shifting sands of the market have given great impetus to this segment. With plenty of ...

IKEA chief executive Jesper Brodin talked about the company's plans for testing furniture buy-back and rental programs to try and reduce waste, which we think would be awesome. "You build in a ...

As a result, the company has announced that it is set to start leasing furniture, signaling one of the most significant shifts from its traditional model for decades. This product-as-a-service ...

one of a handful of furniture rental platforms in India. “While the perception of owning being better than renting is still prevalent, we are witnessing a steady change in mindsets, which is ...