Set up in Chicago in 2019, Ritual Zero Proof produces non-alcoholic versions of well-known spirits. Its range of five products includes alternatives to Tequila, gin, rum and whiskey. A number of ...

Diageo, the British conglomerate behind Don Julio, Guinness and Johnnie Walker, announced the acquisition of non-alcoholic ...

Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy ... The brand's offerings include substitutes for whiskey, tequila, gin, rum, as well ...

The portfolio now contains expanded non-alcoholic offerings in whiskey, tequila ... sustainable growth plans. "Ritual Zero Proof is the number one brand in the fastest growing adult beverage ...

Recommended Reading Why Sommarøy sees promise in lower-alcohol spirits Alcohol giant Diageo announced its purchase of Ritual Zero Proof Non-Alcoholic ... to gin, whiskey, rum, tequila and ...