Diageo's North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum. In 2020, the Diageo-backed accelerator Distill Ventures acquired a ...

Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy to capitalise on the growing demand for alcohol alternatives. Launched in 2019, Ritual has ...

Diageo‘s North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum. In 2020, the Diageo-backed accelerator Distill Ventures acquired a minority ...

Diageo (NYSE:DEO) announced that it has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non ...

Diageo has acquired US non-alcoholic spirits brand Ritual Zero Proof Non-Alcoholic Spirits (Ritual) for an undisclosed sum. The brand, launched in Chicago in 2019, is the number one non-alcoholic ...

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