Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy to capitalise on the growing demand for alcohol alternatives. Launched in 2019, Ritual has ...

Diageo's North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum. In 2020, the Diageo-backed accelerator Distill Ventures acquired a ...

Ritual Zero Proof, by comparison, clocks in as the sixth. Non-alcoholic spirits are projected to reach a market value of over $700 million in 2033, up from $325.8 million last year.

Diageo (NYSE:DEO) announced that it has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non ...

Recommended Reading Why Sommarøy sees promise in lower-alcohol spirits Alcohol giant Diageo announced its purchase of Ritual Zero Proof Non-Alcoholic Spirits, the bestselling booze-free spirits ...

Diageo‘s North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum. In 2020, the Diageo-backed accelerator Distill Ventures acquired a minority ...