Throughout her more than 20-year career with the company, Ms. Carson has been instrumental in creating and launching Santa ...

The 2025 Santa Cruz Bronson aims to provide max capabilities in rowdy terrain, as well as reducing some of that dreaded pedal ...

Since 2018, Hyundai has been releasing more uniquely designed models than any other brand currently on the market. What ...

Pickup trucks are popular for their ability to tow heavy objects, but only if they're strong enough. These trucks are seriously lacking in towing power.

For these two dates in Santa Cruz and San Francisco, the group is joined by venerable southern-tinged punk/metal band the ...

UC Santa Cruz has received nearly $7.5 million from the National Oceanic and Atmospheric Association (NOAA) to vault scientific research on imperiled Pacific salmon populations into one of the ...

The brand-new Capitola store for New Leaf Community Markets opens on Saturday at King’s Plaza Shopping Center (1475 41st Ave.

In Santa Cruz County business news this week, Jessica M. Pasko reports on the struggle to find a new retail tenant for the ...

Santa Cruz Main Beach is also known as Boardwalk Beach since it stretches the length of the Santa Cruz Beach Boardwalk. In the summer, it's one of the busiest beaches in Santa Cruz thanks to its ...

In this week’s spotlight, we’re heading south, where Villa Santa Cruz in Todos Santos promises an unforgettable experience ...

One prominent Santa Cruz public figure, who didn’t want to be identified ... For Ellen Bass, her appearance at the Morton Marcus Poetry Reading offers up a slightly different brand of healing, a ...