Chanel, director of product design and UX, also called the flavor “spot-on,” adding “I love it in popcorn form, instead of a ...

83 percent of Americans agree that movie theater popcorn just tastes better. The question is, why do we think this way? Is it simply something in the ambiance, or is there a secret ingredient both ...

Smartfood Popcorn has announced a partnership with the “911 Is a Joke” rapper and Public Enemy hypeman extraordinaire with its latest campaign, “Flavor You Can Feel Good About,” which re ...

Upshot: If you like the kind of buttery popcorn you find at a movie theater, go for it! Good microwave popcorn is fresh, perfectly salted and has hefty sized, crunchy flakes that taste like they ...

But the boom in popcorn vessels seems to be only just beginning. "There are other ways to drive people to go to movie theaters, and this is one of them. We love it," says Sieden at Disney.

Upshot: If you like the kind of buttery popcorn you find at a movie theater, go for it! Good microwave popcorn is fresh, perfectly salted and has hefty sized, crunchy flakes that taste like they ...

Those pillowy golden puffs of classic movie-theater popcorn, covered in fake butter and all-too-real salt, could be in short supply. "Popcorn supply will be tight," Preferred Popcorn chief ...

AMC said on Thursday that it will soon start selling its signature popcorn beyond movie theaters alone. "The announcement that AMC will become a competitor in the multi-billion popcorn market is ...