Spencerian cursive was replaced in 1890 by a less ornate form called The Palmer Method, developed by Austin Norman Palmer. Palmer developed his simpler form of script around the same time as the ...
Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script, which accountants used, because it would differentiate it from its competitors.
Unlike probably most people, I enjoy the act of writing by hand — but I’ve always disliked signing my name. Why is that? I think it’s because signatures are supposed to be in cursive, or ...