What’s red and blue and dull all over? Our creative director makes an argument for why purple is confused and indecisive.

Purple has gained quite a reputation for being a bit different from other bed-in-a-box brands. This is mostly because of its unique "GelFlex Grid" top layer. I slept on a Purple mattress for five ...

Around 2 inches of the brand's special Hyper-Elastic Polymer, laid out in a grid formation. This is the primary layer that distinguishes it from the other two Purple Hybrid mattresses -- each ...

Learn more I've tested seven Purple mattresses over the years, and I've grown fond of the brand. I was initially apprehensive about its signature GelFlex grid, which is found across all of its ...