With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean ...

Designer fashion brands, known as the so-called ‘musinsa,’ have sparked controversy by misrepresenting products filled with ...

South Korea has established itself as the ultimate center of coolness, a trendsetter for music, beauty, literature, and ...

Nykaa Trends Report for 2024 states that luxury fragrances from Dior, Clinique, Davidoff, and YSL became must-haves for male shoppers, with one fragrance sold every 10 minutes ...

Korean fashion has quietly been an influencer of global trends as Korean fashion brands can be seen worn by k-pop idols, actors, actresses, and entertainers on the global stage.” The event’s ...

The Virginia-based brand by South Korean-born designer Junghoon Son delivered a reimagined “Squid Game” apparel line, which ...

Musinsa, a popular local on- and offline shopping platform for SME fashion brands, and 40 Korean SME brands have launched the Brand Intellectual Property Protection Association. Registered as a ...