With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean ...

Designer fashion brands, known as the so-called ‘musinsa,’ have sparked controversy by misrepresenting products filled with ...

South Korea has established itself as the ultimate center of coolness, a trendsetter for music, beauty, literature, and ...

Nykaa Trends Report for 2024 states that luxury fragrances from Dior, Clinique, Davidoff, and YSL became must-haves for male ...

Korean fashion has quietly been an influencer of global trends as Korean fashion brands can be seen worn by k-pop idols, actors, actresses, and entertainers on the global stage.” The event’s ...

The Virginia-based brand by South Korean-born designer Junghoon Son delivered a reimagined “Squid Game” apparel line, which ...

Musinsa, a popular local on- and offline shopping platform for SME fashion brands, and 40 Korean SME brands have launched the Brand Intellectual Property Protection Association. Registered as a ...

Shein’s other sub-brands, including EZwear, ROMWE and Glowmode, are also featured in the store’s collection. Most of the store items’ prices ranged between 10,000 won ($7.25) and 30,000 won ...