Freshippo is not the first business to try to find a home for unwanted, “ugly” vegetables. Ma Hongwei has run a bento box delivery service in Shanghai that sources blemished vegetables directly from ...

The researchers suggested that greater awareness among consumers, and a movement towards shopping sustainably, could encourage the sale of more ugly vegetables. Stephen Porter, of the University ...

When the food startup Imperfect stepped on to the delivery scene in 2015 ... test whether consumers were more open to purchasing "ugly" produce like a misshapen carrot or bruised avocado.