Coca-Cola is a worldwide brand. It's instantly recognised by its iconic red packaging and distinctive white font. That kind of famous branding "cannot be overlooked," says Richard Lau, president ...
PepsiCo and Coca-Cola are considering cheaper soft drinks for regional markets to counter Reliance Consumer Products' Campa. Campa's aggressive pricing and higher trade margins are challenging the ...
Our authors can publish views that we may or may not agree with, but they show their work, distinguish facts from opinions, and make sure their analysis is clear and in no way misleading or deceptive.