Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

Those who know Stephanie White say she'd the perfect coach to lead Caitlin Clark. She always had a fiery spirit, wore No. 22 ...

"From being named the Gatorade Best Male Player of the Year to now officially joining the team, it’s been surreal to have my name mentioned with some of the biggest names in basketball.

Duke Blue Devils basketball phenom Cooper Flagg has only been on campus for a few months, and he’s already making college ...

Duke freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA draft, has reached an NIL (name, image and likeness) ...

Duke freshman Cooper Flagg signs a historic NIL deal with Gatorade, marking his rise in the sports marketing world and the evolving athlete endorsements landscape.

Duke men's basketball player Cooper Flagg has agreed to a name, image and likeness deal with PepsiCo-owned Gatorade. Flagg will likely be the first overall draft pick in next year's NBA Draft.

Gatorade announced on Thursday that the Women of Troy superstar has joined the brand's roster of athletes which includes the likes of Michael Jordan, Serena Williams, Lamar Jackson, and Luka ...

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...

The projected No. 1 pick in the 2025 NBA draft, Flagg has reached an NIL (name, image and likeness) deal with Gatorade, it was announced Tuesday, making him the first men’s college basketball ...