This is a field with room for growth, and while the big players like Hallmark do tend to dominate the market, most of the country's more than 1,800 greeting card companies are small ones.

A wall in the new offices of Salinas-based greeting card company, Paper Tacos, is filled with cards for every occasion from ... "It was about three years ago when it just started growing and I got ...

A wall in the new offices of Salinas-based greeting card company, Paper Tacos ... years ago when it just started growing and I got more wholesale orders from small retailers," Ruvalcaba said.