They often have a lot of pictures of women who have bought the dress ... a reliable option for purchasing dresses and other clothing items. Shein provides a size chart for each item to help ...

It's a familiar sight scrolling through YouTube, TikTok and Instagram: A teenager dumps a "haul" of clothing from Shein on her bed, trying on each outfit in turn for likes and followers.

Chinese clothing giant Shein is buying the Missguided brand name ... focusing on younger women. On its site, Missguided declares that "babe power is at the heart of our brand" and "we believe ...