In December 2013, Adidas announced an upcoming shoe collaboration with American rapper and record producer Kanye West, who ...

Kanye West is reportedly gearing up to venture into a new territory with his latest endeavor, a Yeezy studio. Following his ...

The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...

Anyone seriously interested in copping a pair of the adidas Originals Yeezy Boos t, you need to be reading this ... see who ...

The move isn’t entirely unexpected — in 2023, the company issued releases of Yeezy stock in May and July. Products in those two releases were sold at a profit, but a “significant amount” of the ...

The company ended its partnership with West’s popular Yeezy fashion line and the split reportedly cost both parties hundreds of millions of dollars. A year later, however, Gulden defended West.

Excluding Yeezy sales from both this year and last, currency-neutral revenue grew 14% in Q3, according to a company press release. Gross margin also increased 2 percentage points in the quarter ...

West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...