Rapper Kanye West and Adidas had severed ties over his Yeezy products, but despite that, the apparel company seemed to ...
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Previously, the brand had announced plans to sell off remaining Yeezy stock by the end of 2024, fully severing ties by 2025. Adidas CEO Bjorn Gulden addressed the situation during an October press ...
Adidas discontinued the collection at the time and started selling off Yeezy stock at wholesale prices. However, on Tuesday, the firm said it had reached a settlement with Mr West to end all legal ...
Adidas said that if it decided not to "repurpose" its remaining unsold Yeezy stock, this would hit its operating profit by €500m this year. The company still has to decide what to do with the ...
Yet, the company continued selling remaining Yeezy stock, a move that didn’t sit well with the rapper. In his post, Kanye didn’t hold back, claiming that the brand even froze his accounts ...