Founded in 1885 in Angers, France, Giffard Liqueurs, a fifth-generation, family-owned company, announced the launch of its ...

Zero-proof spirits are transforming social drinking with refined, alcohol-free options. In a conversation with Vansh Pahuja, ...

NEW YORK, Sept. 24, 2024 /PRNewswire-PRWeb/ -- Startup Do'Mo recently announced the launch of its Zero-Proof Elixirs, a new meticulously crafted functional liquid with scientifically formulated ...

Zero proof beverages are generally drinks that have an ABV (alcohol by volume) of less than 0.5%. “Whether these consumers are looking to incorporate zero-proof serves into their routines or are ...

Recently the trend of cutting back or cutting off liquor completely, has taken over another month — October. "Sober October" is gaining popularity nationwide and especially here in the Twin Cities.

Crooch will still be “actively involved with the brand” following the acquisition, Diageo said. He will take on the position of general manager of the spirits giant’s non-alcohol business. Crooch set ...

Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy to capitalise on the growing demand for alcohol alternatives. Launched in 2019, Ritual has ...