SMAC Entertainment represents Deion Sanders, produces his show and has paid hundreds of thousands of dollars to his players.

Colorado football excels in NIL deals by leveraging media, branding, and financial opportunities for athletes under Deion ...

The Colorado Buffaloes football team, under the leadership of Deion Sanders, has faced intense scrutiny and high expectations ...

The collection includes numerous pairs of athletic shoes, and the sign above them reads "Coach Prime." Moreover, Deion Sanders also flexed assortment of high-end sunglasses, each in its own case, with ...

BOULDER, Colo. – Shortly before kickoff this year at Colorado home football games, the stadium starts to buzz with various ...

The Colorado Buffaloes football team is riding high after an impressive 34-7 victory over Arizona, a game where their defense shone brightly. For the first time ...

Coach Prime and Paul Finebaum have been going at each other this 2024 college football season. So far, the ESPN analyst and the Colorado head coach have taken turns jabbing at each other.

A faceoff at Allegiant Stadium between college football’s most storied program and its most attention-grabbing team is a ...

Unfortunately for Obama, his Wildcats ultimately failed to stem the Buffaloes' stampede. Now one thing's for sure: Coach ...

Colorado is a much more complete team than a year ago. Part of that is thanks to a much-improved defense allowing just 21.9 ...

Following Saturday's dominant win over the Arizona Wildcats, Colorado football head coach Deion Sanders looked back at his ...

Coach Prime HEARD what former United States President Barack Obama had to say Friday evening when Obama headlined a political ...