Few marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet few companies ...

Marketers are addicted to Google and Facebook: They spend more than half of their advertising budgets on Google and Facebook, regardless of vertical, and they will continue to do so through 2023, an ...

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. An infographic (below) from Team4, which was ...

Discover how data, AI, and video are transforming B2B personalization to meet buyer expectations and drive success in 2025.

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

Apple is the most valuable brand in the world this year, with a brand value of $880 billion, followed by Google ($578 billion) and Microsoft ($502 billion). That's according to Kantar's annual list of ...

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and ...

The average CPM for advertising delivered via Facebook Ads Manager steadily rose from March to August 2020, according to recent research from Social Insider. The report was based on an analysis of ...

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

Explore five key ways AI can improve B2B email marketing, from personalization to predictive analytics, enhancing engagement ...

Everyone loves a personalized and appropriate gift, including prospects, leads, and existing customers. A gift can serve as a tangible connection between the giver and the recipient, helping to ...