In London, creative effectiveness platform DAIVID has announced a partnership with Marketing Mix Modelling (MMM) specialist MASS Analytics to help clients measure and optimise the effectiveness of ...
In Burlington, MA, USA, research firm Applied Marketing Science (AMS) has elected Amanda Ford, Assistant Practice Lead in its Litigation Support practice, as a Principal of the firm. AMS was founded ...
Comscore's Chief Innovation Officer David Algranati will depart the company sometime this quarter, according to a brief SEC regulatory filing. No reason has been specified and the company has not yet ...