Supermarkets’ premium own labels set the pace during the recent Christmas period as UK shoppers looked for value; nine in ten households bought at least one of these lines during December, according ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

Shines a spotlight on the facts as well as the feelings around audio to smash these barriers apart and highlight audio’s unique qualities as a marketing channel. In 2024, Audio will account for 24.5% ...

This report highlights key findings from WARC’s annual survey of strategists worldwide and also unpacks three key themes considered pivotal to the future of strategy. Strategy’s positive impact can be ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

This paper compares the relative persuasiveness of commercials telecast in Spanish and in English and directed to the Hispanic population in the United States. In the hierarchy of advertising effects, ...

The global retail media ad investment is set to reach $153.3bn, a nearly-$18bn jump from the 2023 total, according to WARC’s latest forecast. The forecast puts the annual growth rate at 13.7% in 2024, ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

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