Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep Number” press the right buttons in your brain. And Dell has spent decades putting that same work in for terms like “XPS,

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell has announced the new Dell Pro 13 Premium and Pro 14 Premium laptops. This is an entirely new product line, similar to last year's Dell XPS laptops and Apple's MacBook Pro series.

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take their place.

Dell is trading in its much-loved and highly-respected XPS and Inspiron brand names in favor of a slightly different approach. In what could be the most confusing rebrand ever, Dell announced during CES 2025 that it’s ditching those famous lines for all-new ones,

The company has opted to kill off the XPS brand in favor of something simpler, although from what we can tell, it might