Discover how combining explicit and implicit methods in research provides a comprehensive understanding of human behavior. By ...

Discover the history and science behind Starbucks' Pumpkin Spice Latte (PSL)—an iconic fall favorite. This blog explores the ...

Unlock the potential of neuroscience education with iMotions Online. This browser-based platform provides an intuitive and comprehensive tool for understanding human behavior through experiential ...

The article introduces the I DARE (IULM Dataset of Affective Responses), a new multimodal dataset for affective computing, collected to advance neuromarketing and consumer neuroscience research. This ...

Recent changes in the consumption habits of the population suggest consumers have increased the number of purchases of take-out and livery food. This trend comes with unintended negative externalities ...

Urban densification continues unabated, even as the possible consequences for users’ eye-level experiences remain unknown. This study addresses these consequences. In a laboratory setting, images of ...

In children with autism spectrum disorders (ASDs), assessing attention is crucial to understanding their behavioral and cognitive functioning. Attention difficulties are a common challenge for ...

In the countless influences that constitute the “human experience”, fragrance holds a unique place. From the earliest civilizations all the way up to modern societies, scents have been revered for ...

This study investigated whether the facial expressions of chief executive officers (CEOs) are associated with corporate performance. A photograph of the CEO or president of each company that appeared ...