Zeta Global has entered into a definitive agreement to acquire makreting platform LiveIntent. The cost will be $250 million ...

There are, to be sure, other issues impacting customer trust, the survey found. They include inconsistent messaging across channels (31%), inadequate customer service (30%) and misalignment of ...

There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’ ...

Thanks to its recent IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, which in ...

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Martech (a.k.a., marketing technology, including marketing software and marketing platforms) is technology employed in the service of marketing. Martech is used to create, execute, manage, orchestrate ...

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Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of ...

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So, there are marketers (or agencies) who invested many hours in researching and maybe even testing alternatives to third-party cookies. People played around with ...