AI is shooting for the moon and the stars but the real benefits come from anchoring it to the human voice Research conducted ...

As a result, there does seem to be more attention on the patient across med affairs, marketing and communications activity.

Merck & Co – known as MSD outside the US and Canada – will be gaining exclusive global rights to Hansoh Pharma’s preclinical ...

Pfizer’s Braftovi (encorafenib) regimen has been granted accelerated approval by the US Food and Drug Administration (FDA) to ...

In theory, the principles of omnichannel – personalised content through the right channels to maximise customer experience – ...

As the world’s third largest pharmaceutical market, Japan accounted for approximately 6% of the $1.5tn in global ...

In September 2024, AMICULUM partnered with Lung Cancer Europe (LuCE), a non-profit organization dedicated to raising ...

Novo Nordisk has announced an investment of 8.5 billion Danish kroner, or approximately $1.2bn, to establish a new rare ...

If you are struggling to navigate the complexity of early commercialisation, rest assured, you are not alone. Clinical trial ...

The drug is already approved in the EU to treat ulcerative colitis, another form of inflammatory bowel disease ...

Elevate your MedEd strategy with our 2025 toolkit! From AI-driven patient avatars to interactive augmented reality scenarios, ...