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As part of a series celebrating the winners of the inaugural Meta Agency Awards, this article focuses on Havas’s outstanding ...

3 Great Ads is a long-running Thinkbox and Campaign series. The idea is not only to explore some of our greatest ads in the ...

The slow demise of the cookie was supposed to be bad news for measuring direct response and performance campaigns. Yet there is now light at the end of the tunnel. Exciting new solutions are emerging, ...

The new ad, titled ‘Elf Squad’, helps consumers protect their financial identity during the festive period instead of ...

The fitness company unwraps its new spot and brand platform on Christmas day.

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Publicis Regression Based Attribution (PRBA) provides advertisers with powerful tools and consistent measurement to ...

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Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

The research showed campaigns like Aldi’s Kevin the Carrot and Coca-Cola’s Christmas trucks stand out for their timeless ...

Like many other brands, what’s different this Christmas is the retailer’s use of artificial intelligence (AI) to drive this ...