Audible's marketing activations have popped up at festivals, international events and fan cons over the past year, all with ...

Five ways to bring your legacy brand into modern consideration, while keeping your wits, and your best bits, about you.

Chief Marketer's Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in ...

Chief Marketer’s People of the Year Awards shines a spotlight on the brightest minds in marketing—the game-changers and ...

When Newell Brands’ CEO Chris Peterson identified generative AI as a key part of its corporate strategy moving forward, Melanie Huet, President of Brand Management and Innovation, gladly took up the ...

A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.

Editor’s Note: Brands with access to first-party data have launched media networks in recent years across a variety of verticals—from grocery chains to hotels to airlines. But in the past year, ...

How Newell Brands has found success with three AI use cases in customer insights, consumer personas and innovation lead times. We spoke with Violife’s Global President & Chief Growth Officer about the ...

In this LinkedIn Live session replay, David Brauntuch, Head of Audience Design at Deluxe, takes us through a series of case studies to demonstrate how marketers are using pilot campaigns to make ...