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6 天
25% Of U.S. Streaming Consumers Shared Passwords, Watched Pirated Content In Last Year
Analysis of the research shows that original subscription-based video streaming services -- ad-free platforms -- might be ...
MediaPost
6 天
TikTok Unveils Fully Automated Ad Solution Ahead Of Holiday Push
TikTok is introducing expanded ad options designed to help advertisers automate the process of campaign creation in ...
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5 天
Beverage Mix Brand Mio Targets Gen Z With 'Bottle Boards'
Brand offers to pay selected applicants for putting mini billboards on their reusable water bottles and sharing videos of ...
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6 天
Publishers To Women: Book Medical Exams Now
MaleRoom's OOH campaign, promoting the Million Mammogram Challenge, is running in New York City and other major metropolitan ...
MediaPost
6 天
Red Wine, White Teeth Come Together In McBride Sisters Wine, Colgate Collab
Limited-edition kit contains McBride Sisters Collection Red Blend, Central Coast 2020; a compact mirror and two Colgate Optic ...
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7 天
Luquire Selects Levine As First CMO
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
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5 天
Toyota Targets Hispanic Consumers With Truck Effort
"This campaign is a heartfelt tribute to the resilience and determination that define the new generations of Latinos," Conill ...
MediaPost
9 天
Facts Matter, Context Too: A Conversation With Soledad O'Brien
At a time when it seems much of the news media has become increasingly polarized, fragmented, and echo chamber-ish, one ...
MediaPost
11 天
Microsoft Bundles Gaming, CTV Ad Buys
Microsoft has quietly begun to offer ad media buys that combine CTV and gaming after discovering that 85% of people use other ...
MediaPost
6 天
Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
The joint study released today by TAG along with the 4As, ANA, and the IAB, determined that by working together the digital ...
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12 天
TikTok Must Face Privacy Claims Over In-App Browser
TikTok users can proceed with a lawsuit alleging the company logged the keystrokes of smartphone owners who visited outside ...
MediaPost
8 天
'Tailor Or Fail': Using Culturally Relevant TV Placement To Reach Hispanic Customers
Among “Zetas,” who rated Spanish-language melodrama “Vuelve a mí” as most culturally relevant, the relevance of programming ...
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