An authorized generic is different from a generic drug, according to the FDA, because it’s the “exact same drug product” as a branded drug, just without the brand name on the label. A ...

Thus the value of the brand in the year prior to generic launch has an effect on the speed of price decay. In other words, the larger the value of the brand, the more generic companies there are ...

Amantadine oral capsule is a generic prescription drug that’s used to treat certain movement disorders. While it’s also approved to prevent or treat a certain type of flu, the CDC recommends ...

SEATTLE, Dec 23 (Reuters) - Boeing (BA.N), opens new tab CEO Kelly Ortberg has tapped Ann Schmidt to be chief communications and brand officer in the latest executive appointment since Ortberg ...

Air fryers offer a simple way to cook food, but it's best not to cheap out when making a purchase. Budget air fryers can be ...

Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.

The top three Chinese brands on the list are State Grid, Tencent and Haier, followed by Industrial and Commercial Bank of China and Huawei. This marked the 21st time that the World Brand Lab had ...

Hims & Hers is transforming telehealth with personalized medications, rapid subscription growth, and strong financials, ...

Cadbury, Elizabeth Arden, Clarins and Vauxhall no longer appeared on the Royal Warrant list (Picture: Getty) King Charles appears to have booted several famous brands off the Royal Warrants list ...

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The Nintendo Switch was never expected to last this long. After several years of speculation, 2024 looked certain to be the ...